About GoodFood

Slow but honest, The GoodFood walks a right path.
GOODFOOD BRAND IDENTITY

WE MAKE CREATIVE AND AMAZING VISIONS FOR THE FUTURE

Introduce CI and BI of the GoodFood, which express bright green trees in healthy nature and warm sunshine with sunny energy.
Our goal is to show the philosophy and value of healthy and energetic life contained in the GoodFood's products through this CI and BI.
Also, we visually expressed bright and healthy images of our brand like nature through colors and shapes depicting nature.

#00450e (0.69.14)

#017917 (0.121.22)

#7cba1b (124.201.27)

#80cdad (128.205.173)

#7acaab (127.202.171)

CONCEPT OF IDENTITY

In order to express the brand value of GoodFood that
makes healthy and tasty products using natural ingredients,
we emphasized fresh colors of nature and symbolized the
image of healthy and fresh products through logos
resembling natural food ingredients.

STYLE OF IDENTITY

We expressed a more friendly image by using soft
and rounded fonts and intended to express the identity
as a food processing company through text layout
reminiscent of peas and grape clusters.
We visualized flexibility in text that follows naturally.

COLOR OF IDENTITY

We tried to bring to CI a picture of fresh and healthy
ingredients grown in nature, mainly using light green
reminiscent of fresh nature and orange expressing
warm sunshine. Also, we embodied a fresh image
using colors having high chroma.